Three-Fourths of an Ounce has been a long time coming. There are notes on my computer, in notebooks, in drawers and filed neatly away that date back to before 2007. Many people ask what precipitated the founding of this concept and I struggle to find a succinct and truthful answer. I can say that when the idea hit it was electric: like an exclamation point in a thought bubble from a cartoon. It took a lot of rumination and, finally, the addition of the creative forces behind the design company 2 x 4 and the encouragement and guidance of many dear friends to make it happen.
I have spent a lot of time thinking about why we have such flexible and ample traditions around birth and marriage, but not around death. I know we share a cultural aversion to the topic, but with all of the boundaries that are breaking down in contemporary society it seems as though we are ready for at least a tiny movement of the needle towards creativity in the face of death and some measure of candor when speaking about it.
While Three-Fourths of an Ounce is a company dedicated to helping pave the way for a beautifully designed and secular language of mourning, grieving, commemoration and remembrance, at our very heart we are about gifts. I have always liked to give gifts. You might even call me a bit of a competitive gift giver. I like to give the best gifts: not the most expensive or the cleverest, but the most thoughtful. Sometimes it takes months of planning and sometimes it takes a second of inspiration. But I strive for the gift that the recipient will treasure and save, will repeat in a variation for someone they love, and will become a bond between us—an artifact of our shared affection.
Three Fourths of an Ounce aims for that experience with each product we offer. Something to give a best friend or an office mate at the exact moment when we have nothing to say that will lessen their pain, when we have only our tears to offer in comfort. This journal will welcome you into a bit of our creative process and give you a chance to meet some of our co-creators and some of our inspirations.
If you are here because you have recently lost someone you love, I wish there were words I could share that would help you in this moment. If you are here to support a friend, I welcome you as a kindred spirit. And if you are here to commemorate or remember someone important to you—someone who has recently died or has been gone for so long that their memories have taken on a sepia quality, then I do feel honestly certain that Three-Fourths of an Ounce can help you on this journey and add beautiful design and a thoughtful, modern approach to your process.
Media Vita in Morte Sumus translates from the Latin as In the midst of life we are in death. Our own death, certainly, but before that so many other deaths to face, to overcome and to live through.
Beginning today and moving forward with each new product we produce and each new article we publish, I sincerely hope that Three-Fourths of an Ounce will help all of us feel connected to those we love who are no longer here and those who we wish to support when they are grieving.
Lauri London Freedman/Founder