Three-Fourths of an Ounce, in partnership with the amazing design team at 2×4, underwent a truly enlightening and inspirational branding process. I had no idea what a branding process was or even what the language outlined in our contract meant, so I uncharacteristically sat back and waited to see what would happen. We explored many ancient and contemporary symbols that would offer multiple meanings and provide us a powerful and flexible visual identity. We considered symbols of death from manifold cultures and eras:
We considered different types of knots embedded with fascinating symbolism:
While we didn’t choose any of these, or the many others we researched, as our mark, we’ve saved them to appear in other places over time. We’re featuring the elderflower on a condolence card and elegant drawings of balm, rosemary and cypress on the gift enclosure cards included with every purchase.
But it was the acorn, the beautifully simple and elegantly complex acorn, that we chose to represent Three-Fourths of an Ounce. The acorn can stand alone as a single seed, but it is so often found tethered to another in a balanced and beautiful pairing. We found this symbol of potential, strength, life and immortality to be a fitting image in our context of mourning. So, we began looking at photographs:
And then we played around with different drawings:
Until we finally had our very own acorn:
I found this rendering to be simple, but not childlike, visually interesting without being busy. You’ll find this acorn as the focus of some of our items, such as the Compassion Bracelet, and as an adornment–or fetish–on the bottom of the Birthday Remembrance Candle. Keep an eye out for it as we move forward and continue to produce new and beautifully meaningful products.