Working with the amazing design team at 2×4, Three-Fourths of an Ounce underwent a truly enlightening and inspirational branding process. I had no idea what a branding process was or even what the language outlined in our contract meant, so I uncharacteristically sat back and waited to see what would happen next. We considered many ancient and contemporary symbols that would have multiple meanings and give us a powerful and flexible visual identity moving forward. We considered symbols of death from manifold cultures and eras:
We considered different types of knots in which are embedded fascinating symbolism:
And many more that, while we didn’t chose them as our mark, will appear in other places over time such as the elderflower on one of the condolence cards or the elegant drawings of balm, rosemary and cypress featured on the gift enclosure cards included with each purchase.
But it was the acorn, the beautifully simple and elegantly complex acorn that has symbolized potential, strength, life, and immortality. An acorn stands alone as a single seed, but it so often found tethered to another in a balanced and beautiful pairing–a fitting image in the context of mourning. We began by looking at photographs:
And then played around with different drawings:
Until we finally had our our very own acorn:
I found this rendering to be simple, but not childlike and visually interesting without being busy–perfect for something I would be looking at every day for a long time to come. In the first slate of products, you can find this acorn as an adornment–or fetish–on the compassion bracelet and as a stamp on the bottom of the birthday remembrance candle. Look for it on those and keep an eye out for it as we move forward and continue to produce new and beautifully meaningful products in future slates.