About Three-Fourths of an Ounce

Three-Fourths of an Ounce has been founded in response to a growing awareness that in our culture there is a taboo around death that has deprived us of a living, vibrant language to speak about one of the most important events and rituals in life.

All societies have their own customs and beliefs surrounding death. In the contemporary West, traditional ways of mourning are disappearing and while science and medicine has had a major impact on how people die, it has taught us little about the way to die or grieve. We hope Three-Fourths of an Ounce will help to fill this gap.

Three-Fourths of an Ounce is deeply rooted in the belief that traditions, customs and rituals exist for good reasons and that many of these reasons still apply to our modern lifestyles. The increase in families living far apart from one another and not having traditional support systems—such as older members of a family or a trusted spiritual leader—have sometimes left people following traditions they no longer feel an attachment to or understand. We hope to help people rediscover a path to the traditions of their ancestry and create new traditions to pass along to future generations.


Lauri London Freedman

Lauri London Freedman


Lauri London Freedman

Lauri London Freedman grew up at the Jersey Shore as the middle of three girls in a typical secular Jewish home. Without any extended family nearby, her parents created a circle of dear friends that filled the roles of aunts, uncles, cousins, and grandparents and it was here that the roots of non-traditional traditions began to take hold. After graduating from Rice University, Lauri began her professional career as a children’s book editor working for HarperCollins Children’s Books and then Hyperion Books for Children. Upon leaving publishing, she took a position as the Director of Business Development at the Children’s Museum of Manhattan (CMOM) where she created a corporate partnership initiative and helped to re-imagine and reinvigorate the earned income programs including the museum’s retail outlet. After becoming a mother, Lauri took on various consultant and freelance positions for corporate clients such as The Gap, The Walt Disney Company, and Real Simple Magazine and not-for-profits such as The Elizabeth Glaser Pediatric AIDS Foundation, Room to Grow, Free Arts for Abused Children, the Young Survival Coalition, the Rockhouse Foundation and Materials for the Arts.

She and her husband Douglas live in Brooklyn, New York with their three teenaged children and their collections of buildings, bells, golf balls, vinyl toys, elephants, tea cups, rocks and toy cars. Of all of their collections, Lauri treasures the amazing family of friends they have amassed most of all.